Persuasive Professional Technical Volume I Issue 53

Persuasive Professional Technical
Presentations That Sell

How To Communicate Human To Human

Four (4) Part Harmony

You are hearing your stories in four part harmony inside your head.

However, unless conditions are ideal your audience may NOT connect.

For example, when the Heath brothers were marketing their book MADE TO STICK, they would have an audience member think of their favorite song. Than ask the audience member to leave the room and tap the song on the door from outside, while the audience inside listened.

Very few people were able to guess the actual song.
Therefore, consider how your presentation is being received. Is the audience hearing your presentation in four part harmony like you?
Jeffrey (dew cane) Duquesne, CPC
Certified Professional Consultant
Enterprise Growth Expert
works with executives to
Grow Revenue 7 Fold In 7 Years
even if pressured by short-term shareholders
JeffreyDuquesne@ProtonMail.me
LinkedIN.com/JeffreyDuquesne
Office Hours Monday 8PM EST
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